Privacy Policy

Privacy Policy

Updated October 14, 2009

This Privacy Policy applies to personally identifiable information collected on the Web sites where this Privacy Policy is posted . As used in this Privacy Policy, "Parenting Today and Parenting Today.TV",  are referred to as "we," "us," "our," and "ourselves."

When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual's name, postal address, e-mail address, and telephone number. When other information (such as, for example, consumer product preferences or number of children) is directly associated with personally identifiable information, this other information also is treated as personally identifiable information for purposes of this Privacy Policy. Personally identifiable information does not include screen names (also known as member names, usernames or other online aliases) provided by you in the course of registering with or using any of our Web sites, except in circumstances in which we request that guests provide their e-mail addresses as their screen names. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information." Finally, the terms of this Privacy Policy are subject to all applicable laws.

We work hard to provide you with the best services, information and the highest quality interaction on the Internet. We respect the privacy of our users.

The Internet is a vast resource and we encourage parents to become actively involved in their children's online experience and urge them to participate in their development. We also encourage parents to discuss with their children restrictions regarding the online release of personal information to anyone they do not know.

If you are interested in reading more about COPPA you can visit the FTC web site at

Certain areas of our Web site are not intended for children under the age of 13. These Web site pages are not structured to attract children under the age of 13. If you are under 13 years of age, then please do not use or access these areas at any time or in any manner.


We collect two types of information: personally identifiable information ("PII") and non-personally identifiable information ("Non-PII"), which is also referred to as aggregate and anonymous data. PII is data used to identify, contact or locate a person, including name, address, telephone number or email address. Non-PII is information that is anonymous or not linked to a particular person. Used for online preference marketing by network advertisers, this data consists mostly of click-stream (sites you have visited or links you have clicked) compiled as you move across different Web sites or a single site.

We collect this information in a variety of ways through the features provided on our sites, such as registration, when you communicate or otherwise interact with us, contests or promotions, surveys or when you purchase a product or service through our sites. We may receive information about you from other sources; for example we may obtain geographic or demographic information, or information about your interests, from third parties, or we may receive information from a marketing partner in connection with a co-branded web site or promotion and through our relationships with third-party marketers and advertising networks. Providing us with PII is your choice, and in the case of children under 13, is subject to COPPA and the procedures set forth below.


Anybody can access our site.  However, some activities on some of our sites may require that a person provide PII (e.g.,email address and/or email address of parent or third party).

We do not actively solicit, request, or re-use any PII from visitors except in the following instances:

Requests For Information and Feedback

On our Web site we offer a feedback feature so users can communicate with us. Users can provide feedback and are invited to share certain information about themselves although it is not required. If people e-mail us with questions or comments and wish a reply, they need to provide an e-mail address or mailing address. Real names need not be used to request e-mail replies. We will hold a user's email address long enough to respond to the user and then delete it from our system after we have provided an answer.

Contests, Promotions and Electronic Mailing

From time to time, we may offer special online activities like sweepstakes or contests that are open to everyone. When entering, you're required to provide your first name, email address, date of birth (and the email address of a parent/guardian if you're under the age of 18). We will then send an email to the parent giving them the option of removing their child from the contest if they so choose. We ask, from all users, for, in addition to their email address, their first name and last name, and sometimes postal addresses, in order to verify the entrants identity. If you do not want any PII, including the PII of your child to be shared in this manner, you may decline to participate, or decline to consent to children participating. Should a user under the age of 18 be selected as the winner (depending on eligibility and legal requirements per the contest rules and regulations), we will notify that child's parent/guardian that he/she has won and request the parent or guardian complete a release and waiver form so that we may award the prize. Subject to the paragraph below regarding third parties that may process or sponsor a sweepstakes, it is only at this time that the parent's contact information is provided to any third parties. Also, if permission is granted by a parent/guardian, we may post the winner's first name, age and home state/province.

Information relating to the contest may be shared with a third party when you choose to receive information from a third party sweepstakes sponsor or when a sweepstakes is hosted by us but administered by a sponsor or another third party (of which we will advise you in the sweepstakes rules).

You should carefully review the rules of each sweepstakes, contest and giveaway which you enter as they may contain additional important information about our or a sponsor's use of your PII.


We may seek a child's name and contact information to the extent reasonably necessary to protect the safety of a child participating on our sites. We will provide the parent/guardian with notice of this use.

Registration, Public Forums

Some areas of some of our web sites are only available to adult users who have registered with us. When registering, we will request PII, including an email address. We may use PII from this registration form to send members newsletters, information about our company and special offerings and promotional materials from our company and from some of our partners via email and/or postal mail. All emails will contain simple instructions on how to unsubscribe/opt out. To opt out of postal mailings please send a request to us by contacting us at the addresses listed below.

We provide you with the ability to access, correct or change certain information in your member profile at any time, including contact information or other information you have provided to us. Please be advised that we currently archive information collected on our sites from members and visitors.

Please remember that any information disclosed in our sites public forum areas becomes viewable by the public , so it is important for you to exercise discretion and appropriate caution when deciding to reveal personal information in these areas. We may decide to utilize the content of public journals, email sent to us and chat room and message board content in order to enhance the editorial, advertising and promotional aspects of our sites.

Shopping with our E-Commerce Partners

Shopping on our sites by adult users is provided through our e-commerce partners. When adult users provide personal financial information and other PII to one of our e-commerce partners, this transaction will occur on the e-commerce partner's site, not our site(s), and as such the financial and PII you provide is collected by and controlled by the privacy policy of that e-commerce partner. It is important therefore that you familiarize yourself with the privacy policy of the e-commerce site you transact with.


Polls and Surveys

From time to time we may ask our site visitors to answer survey questions. Surveys generally deal with the sites, our products or categories of products. We may ask for age or age ranges, gender, and other Non-PII. No PII is requested and the information collected from a child is not tied to any PII that may have been previously provided. We may have agencies administering our surveys, but these agencies are acting solely on our behalf. We may post sample answers to polls or surveys at the sites, no identifying information is ever included. Information gathered from polls and surveys are for internal use by us, but aggregate information may be shared with others.

Web Beacons and Web Bugs

Generally, a Web beacon consists of a small string of software code that represents a graphic image request on a Web page or email. There may or may not be a visible graphic image associated with the Web beacon and often the image is designed to blend into the background of a Web page or email. Web beacons can be used for many purposes - including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. The Web beacons on our sites collect only Non-PII or anonymous data.

Our Use of Web Beacons and Web Bugs

We may use Web beacons to do the following:

  • counting users who have visited specific pages;
  • monitoring traffic and conversion patterns through our various product and other offerings on our sites;
  • personalizing your experience when you visit our sites, including the advertising content you see; and
  • determining whether or not messages were opened, links were clicked or notifications/offers were acted upon.

Third Party Cookies and Other Tracking Technology

Our third party advertisers may use cookies and other tracking technology in their advertisements, including without limitation, clear gifs (a.k.a. web beacons and web bugs) to recognize you and provide better managed advertising on our sites.

Third Party Advertising

May of the ads appearing on our sites were not selected and delivered by us, but by network advertising companies that manage and provide advertising for our sites. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other PII), is used to serve ads to you.

Third-party ad servers may collect and use Non-PII about your visits to our sites and other sites in order to present advertisements about goods and services that may be of interest to you. 

The companies that provide advertising for our sites and other sites typically gather data about consumers who view their ads. Often, that data is anonymous - linked only to a numbered cookie on a user's computer. Networks collect and analyze this data to make a variety of inferences about each consumer's interests and preferences. The result is a profile that attempts to predict the individual consumer's tastes, needs, and purchasing habits. That profile enables the advertising companies' computers to make split-second decisions about how to deliver ads directly targeted to the consumer's specific interests. This is called online preference marketing.

Some of these third parties track and analyze anonymous usage and browsing patterns of our visitors and community members. All data collected by these third parties on behalf of our sites is owned and used by us, but is licensed to the third party for the purposes of creating behavioral information segments. We use this information to help provide our advertisers with more targeted advertising opportunities, which means that users see advertising that is most likely to interest them and advertisers send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. In addition, the third parties can sell the behavioral information segments to other third parties for use in ads on other sites.

IP Address

Your IP address is a number that is assigned by your internet service provider to your computer to identify its location. We use your IP address to help diagnose problems with our server, administer our web sites, and provide locally relevant content.


Except as otherwise disclosed in this Privacy Policy, and except for the following limited and necessary instances, we do not share PII collected at our sites with third parties:

  • We have your consent, and in the case of a child under 18, his or her parents consent, to share the information, including where it is necessary to provide a product or service for a child that his or her parent has approved;
  • We need to share your information to provide a product or service you have requested;
  • We need to send the information to companies who work on behalf of us to provide you with a product or service that you have requested;
  • We must respond to subpoenas, court orders or legal process; or
  • We need to share your information to protect the security and liability of this site, including where your actions while using our services violate our Terms of Use, or any of our usage guidelines for specific products or services.
  • We disclose this information in connection with the sale, assignment, or other transfer of the business or a portion of the business of our sites, including a corporate merger, consolidation, restructuring, sale of assets or other corporate change of our direct or indirect parent companies that affects us.

We may sometimes share "general" Non-PII about our site visitors with our advertisers, potential partners, or other third parties. This information will only be provided in the aggregate and will not reveal any PII.


In addition to content on our own Web sites, we also provide links to software publishers and sites children may be interested in. Users should consult the other sites' privacy notices, because those sites are not covered by our privacy policy and may follow procedures that are different from our procedures.

In order to participate in such partner and/or advertiser supplied services and tools you may be required to provide PII to the advertisers and partners whose tools and services you have chosen to interact with. Each advertiser and partner may request different information from you. If you have additional questions about how one of our advertisers, partners or sponsors use information about you, we urge you to contact them directly.


We use industry standard security measures to protect against the loss, misuse and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, we try to make sure that your transmissions to and from our sites are kept secure. Only our authorized employees and its agents (who have agreed to keep information secure) have access to information and only to help us administer the site.

Parents and Web site users may contact us at about reviewing or deleting the information collected or to restrict disclosure of the information to third parties. You may also use this email address to contact us about any questions you may have about this policy or our practices.

We hope this document answers your questions and concerns about our privacy policies. Protecting the privacy of our visitors is vitally important to us. We reserve the right to change our privacy policies or practices at any time. When we make any changes, such changes will be reflected on our updated Privacy Policy and will be posted on this page. We encourage you to periodically review this Privacy Policy.

Last updated: October 2009


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